Yes! More Women taking over the motorcycle industry. So excited to see my friend Sarah move into an incredible position with BMW Motorrad USA, one of the most popular brands among women riders. 

IRVINE, Calif., Feb. 4, 2015 – Industry veteran Sarah Schilke has announced she has accepted the position of National Marketing Manager with BMW Motorrad USA, a move that opens up her previously held seat on the MIC Board of Directors. 

Schilke was serving her third term on the MIC BOD. “We will miss Sarah’s leadership and dedication at our meetings,” said MIC Board Chairman Dennis McNeal. “But we know that her input and influence will continue through BMW’s ongoing MIC Board participation.” BMW Motorrad USA is represented on the Board by BMW Vice President Kris Odwarka. 

Schilke’s résumé consists of a wide range of industry marketing experience, including such roles as Marketing and Public Relations Manager for Schuberth North America, Western Advertising Manager for American Motorcyclist Magazine and Marketing Director and Show Feature Manager for Advanstar Communications.

“I congratulate Sarah on her new opportunity, and would like to take this opportunity to thank her for her previous service to the industry,” said MIC President Tim Buche. “The remaining eleven MIC board members are well-poised to continue their ongoing efforts to preserve, protect and promote the motorcycle industry, and we look forward to filling this open seat during MIC's annual election cycle later this year." 

The 2015 MIC Board of Directors includes Arnold W. Ackerman (Motorsport Aftermarket Group), Steve Bortolamedi (Suzuki Motor of America, Inc.), Russ Brenan (Kawasaki Motors Corp., U.S.A.), Jon-Erik Burleson (KTM North America, Inc.), Don Emde (Don Emde Inc.), Robert Gurga (American Honda Motor Co., Inc.), Andrew Leisner (Bonnier Motorcycle Group), Larry Little (Marketplace Events Motorcycle Group), Dennis McNeal (Yamaha Motor Corp., U.S.A.), Steve Menneto (Polaris Industries) and Kris Odwarka (BMW Motorrad USA). 

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.