Dainese North America Custom Works Tour 2018

The Custom Works Tour Is Now Seamlessly Integrated With A Multi-Channel Experience That Begins With Their Online 3D Configurator

COSTA MESA, Calif. – September 28, 2018 - Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, announces the 2018 USA tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. https://customworks.dainese.com/

The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers and other options to ultimately create their dream suit.

The program, is now fully integrated with a multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalized garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product. Accessible via the website, the 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and/or images that are immediately visible on the 3D garment. 

Once the design is complete, the customer saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced leather suits.

Once complete, the measurements and customization specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits. 

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable - literally every stitch is made for you,” said Roberto Sadowsky, Dainese North America Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air® technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Custom Works North American Tour Dates & Locations

• OCT 2 - 3 – RIDERS CHOICE - 2276 Dixie Rd, Mississauga, ON L4Y 1Z4, Canada

• OCT 4 – 613 MOTORSPORTS - 1456 Cyrville Rd, Gloucester, ON K1B 3L9, Canada

• OCT 5 - 6 – NADON SPORTS - 645 Rue Dubois, Saint-Eustache, QC J7P 3W1, Canada

• OCT 12 - 13 - DUCATI AUSTIN - 3232, 812 E Braker Ln, Austin, TX 78753

• OCT 15 DAINESE CHICAGO 1216 N Clybourn Ave, Chicago, IL 60610

• OCT 16 - 17 BATTLEY CYCLES DC 4147, 7830 Airpark Rd, Gaithersburg, MD 20879 

• OCT 18 - 19 DUCATI BOSTON 83 Mystic Ave, Medford, MA 02155 

• OCT 20 - 21 DUCATI DETROIT 33828 Woodward Ave, Birmingham, MI 48009

• OCT 23 - 24 DAINESE NYC 140 6th Ave, New York, NY 10013

• NOV 3 - 4 DAINESE ORLANDO 100 W Livingston St, Orlando, FL 32801 

• NOV 6 – 7 DAINESE LA 1418 Lincoln Blvd. Santa Monica, CA 90401

• NOV 8     DAINESE SF 131 S Van Ness Ave, San Francisco, CA 94103

• NOV 9-10 MOTOCORSA PORTLAND 2170 NW Wilson St, Portland, OR 97210

• NOV 11 – 12 PACIFIC MOTORSPORTS 21000 Westminster Hwy #2120, Richmond, BC V6V 2S9

Finding A Dream Jacket

Lynn and Her Husband :D

Last month, I attended the 13th Annual Women's Sportbike Rally. You can find our Event Photos from the West Rally here. 

As some of you may know, I'm also the Marketing Manager for both events on the West Coast and East Coast. This year's West Coast Rally was in Camarillo, CA. 

I met Lynn at check in on Friday night. We chatted about riding gear and how she is having trouble because her body has changed quite a bit and she's been wearing a men's jacket because it's all she could find in her local shops. 

The bottom line is, many women will have to shop online because all the options will NEVER be available to you in a local store. Even in the RevZilla Philly Showroom, I'm unable to stock half the options available because I'm limited to the floor space that I'm given. But for women like Lynn who may need larger, curvier sizes it's even more challenging. Women's motorcycle jackets in larger sizes can be extremely challenging. 

Lynn, on the Left in her men's Scorpion jacket :( 

But I was so happy to show her a couple things that I thought would give her the best options given her riding style and budget. 

Lynn's body type really needed a jacket that was generously fitted through the bust and especially the waist. A fit that you can't find in men's jackets because the hip spaces are nonexistent in most men's jackets. She was also of smaller stature, ~5'5" too which also makes things hard. So I suggested this new Olympia Eve Jacket (just introduced this Spring). 

Olympia Eve, MSRP $179.99. Features a full, removable rain jacket liner that can be worn inside OR outside. Yep, you read that right. 

I don't want to make Lynn's measurements public unless she gives me permission, but I can tell you that they are very very full. And she wouldn't fit a XL in most jackets. But in this one, she's an XL. And that's because of how generously cut this jacket is for women. I didn't have anything with me except a measuring tape so I measured her up and gave her my best recommendation. 

At the price, you get not only a removable rain jacket that can be worn on the outside, but a fully ventilated, mesh jacket for the hottest riding days. The jacket also comes with really good soft CE Certified Armor (Level 2) in the shoulders, elbows and back. It's an incredible value for $179.99. And the best part is how well it fits. 

I was so happy that I literally cried (felt a bit like an idiot standing there crying over a jacket).

But, in my defense, I didn’t think I’d ever have a women’s jacket until I lost all of the weight from my health issues.

It’s silly really, but I feel so much more confident, and so much less like a lop. - Lynn

I'm so happy for you Lynn!! You look amazing in your new jacket! 

And thank you Olympia Motosports for providing curvy, generous options for American Women! You can find additional women's jackets and pants from Olympia via revzilla.com. 

If you're like Lynn and you need help, I hope you'll post a comment here, or message me on social media (@gearchic everywhere). I'm dying to help. 

Dainese Custom Suit Experience

Tuesday, April 24, 2018 — Dainese presents Custom Works, a service for fully-customized and made-to-measure Dainese motorcycle racing suits and jackets for race and street enthusiasts.

The multi-channel experience begins online with the new 3D Configurator and continues at the store where the personalized garment is delivered to the customer. Custom Works is an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product.

With Custom Works, Dainese offers all bikers the quality and know-how it has acquired with more than 45 years of experience in the production of personalized leather suits. For nearly half a century, Dainese has grown, collaborated and shared its goals with the greatest riders of all time, from Giacomo Agostini to Valentino Rossi. Over this same period, Dainese has always pushed the boundaries of innovation.

With Custom Works, anyone can have a tailor-made garment and create his or her own unique design, choosing from a vast array of leather colors and accessories, with the option of adding words and images.

The new Custom Works is a fully updated multi-channel experience. Accessible via the Dainese website, the brand-new 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and images that are immediately visible on the 3D garment.

Once the design is complete, the biker saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced Grand Prix leather suits and that are also used to create the customized garment. 

With Custom Works, every customer can wear an absolutely unique Dainese garment.

When I clicked on the configurator to see what options were available for women, I found two track suits: 

1. Laguna Seca 4 $1299 - more aggressive race fit, more stretch panels and tighter overall
2. Avro - $999, relaxed fit, not a full race cut

If I chose a custom design/color, it was an additional $629. After that, I could pick a custom shoulder slider which is available in fun colors ($47.95) or the flag of your choice for an additional $94.95. These are all costs in addition to the MSRP of $1299.

Lastly, there's the additional cost for a fully custom size. Just an additional $795. Generally you'll spend anywhere from $1500-$2000 for a great custom suit anyhow. 

Currently there aren't any separates option for women. But there aren't many for men either, just one jacket (Racing D1) and no pants. 

If you're interested in setting up an appointment, Click Here to visit the configurator and submit a request.  The closest location to Philadelphia is the Dainese New York store. 

Happy Track Day'ng! 

Women's Motorcycle Gear Project

I'm starting a new project and I need some volunteers. I'm starting with a few volunteers to fill out my database so I can put this new website together. I don't have a name yet, but my goal is to help women figure out what might fit them, and how the sizing and fitments will work. 

Size charts only tell you so much, so I'm using real women with real gear (sorry, no casuals on this site for now) to help you shop. On this site you'll find measurements for every woman who submits a photo along with sizing and fit feedback from each person. Hopefully it makes searching for gear easier by also entering your measurement e.g. 41 chest and search results will deliver options for you that might work.  

Katherine in her Rev'it Levante Jacket (40) and Rev'it Tornado Women's Pants (38)

So I need your help because I can't possibly be every woman who rides!

Fill out this google form and then email me some photos (instructions provided in the form) 

https://goo.gl/forms/4oz8vFgkGajIdfoF3

I might not use your submission depending on what it is. I'm still figuring out how this is going to work and be organized so the more data I have to start with, the better. Only 1 of each item can be submitted right now, so you can submit:

• One Jacket
• One Pants
• One Jacket AND One Pant

I'm shooting for a launch this Summer so if you want to be notified when it launches, sign up for my newsletter.

Email me if you have any questions or post a comment here and I"ll get back to you as soon as I can.

Thank you!!